OMG this is my dream! I’m in!
You CAN consistently book $4000 all-day adventure elopements and confidently say NO to big weddings…
Even if you DON’T live in a traditionally popular location!
HEY, ELOPEMENT PHOTOGRAPHER
Did that statement make your eyes open wide, and your heart beat faster with excitement?
If it did, welcome! You’re absolutely in the right place.
Whether you’re in Washington DC, Virginia, Georgia, North Carolina, or anywhere on the East Coast of the US, I’ll show you exactly how to build a successful elopement photography business and consistently attract dream couples that can’t wait to work with you no matter where you’re located.
You don’t need to live in Colorado to achieve success as an adventure elopement photographer.
So, you’ve branded yourself as an elopement photographer. You dream of photographing adventurous couples in the beautiful area you live, spending your days outside doing cool things and capturing the magic of it all.
You’ve invested in upgrading your gear, you’ve sat through webinars and purchased online courses, and you’ve even attended styled shoots.
Yet you’re not getting elopement bookings. You’re not sure why because you post on social media consistently, you have a website, and your prices aren’t high.
There is one thing you do know for sure though: you just want to photograph elopements and intimate weddings.
You still want to be in the wedding niche without the big wedding drama.
But you live somewhere non-traditional where elopements aren’t common so you don’t know what to do to attract couples and make your business work.
If this sounds like you then trust me, you need to keep reading!
Every day it seems more and more likely that you’re going to come to a crossroads with a big decision to make:
Either stay in business with photography by continuing to photograph traditional weddings even though you really don’t want to do that anymore…
Or refuse to photograph traditional weddings and end up quitting your business.
I’ve been right where you are, and so have my students.
The great news is I can confidently tell you that, despite the fact that you live in a non-traditional area for elopements, you can attract cool couples that want to elope where you are!
I live in Washington, DC which isn’t an area known for its elopement (or intimate wedding) scene, and not only do I consistently book out my calendar with $5000+ all-day adventure elopements, I do so despite there being cheaper photographers in the area.
So I promise you: where you live has nothing to do with booking all-day adventure elopements.
- Have doubts about your ability to build a successful business in your area - everyone who elopes in your area is only looking for quick, cheap, non-intentional elopements for $2000 (which isn’t enough for you to survive on)
- Think that there’s only good money in big weddings and you have a family to support so even though you want to, you can’t turn down the traditional wedding inquiries that come your way (unless you get a part-time or full-time job outside the industry)
- Feel discouraged because you don’t get elopement inquiries, and when you do they’re only looking for 2 hours of coverage, which further makes you feel like no one actually wants all-day 8-hour elopements
- Have taken free webinars and various online courses trying to build your business up but nothing has worked the way you were hoping it to
- Want to work on your business but you don’t know where to start or what to do - when you sit down to actually do the work, you end up with decision fatigue and it feels really frustrating
- Work in your business 24/7 - whether it’s posting on social media, trying to figure out how to show up on Google, writing and posting content, editing galleries, or manually replying to every email that comes in
- Feel really discouraged and further and further away from your dream every time you get an inquiry for or have to say yes to photographing a traditional wedding
Does this also sound familiar?
In addition to being over big weddings (and the drama they bring), you…
🤩 Imagine taking a full day off from your business, not even checking your email or DMs, and coming back to find that your business hasn’t imploded. In fact, you come back to an inquiry from another dream couple that’s so excited to work with you.
You take a look at the backend of your business and see that on your day off, your systems were working in the background to send follow-up and reminder emails to clients keeping them on track, your Google ads were ensuring you showed up in front of more dream couples, and your website was collecting inquiries!
🤩 Imagine being that elopement photographer in your area - the one out on adventures with cool couples, taking them around to all the iconic places your area has to offer and the breathtaking ones off the beaten path that only locals know about…
You confidently guide your couple through an 8-hour day full of every adventure they were dreaming of. It’s a day that you’ve been planning for months and your couple is so happy, relaxed, and thrilled because of how you’ve been able to execute their dream elopement.
🤩 Imagine opening your inbox to 3 inquiries from out-of-state couples who found you through Google. They’ve all detailed the most fun, adventurous days and on your inquiry form where it asks if their date is set, they’ve said that it’s flexible depending on when you are available.
You send follow-up emails to each couple inviting them to book a call, and over the next week you meet with them all. You confidently walk them through your process, pricing, and when you send out your contracts and deposits, they all sign and pay within a day.
Here's what I know to be true:
Can you even imagine what your business would look like if that were the case?
Does this sound like a dream?
You can consistently book $4000+ adventure elopements even though you live in a non-traditional elopement area.
This CAN be your business and life when you have three things:
A solid business
foundation
Marketing that attracts the right couples
Personalized feedback for YOUR business
You can’t build a house on shitty foundations and the same is true for your business. When you piece things together from different freebies, masterclasses, and courses that AREN’T geared toward elopements, you’re building on top of a cracked foundation so it’s no wonder things are crumbling!
Marketing for elopements is SO different from marketing for traditional weddings. From your website to your social media content, there are specific things you need to communicate in order to attract couples that are looking for your all-day elopement photography services.
Your business is unique and you need feedback tailored to your specific business and goals. This is why all those masterclasses and courses have never worked the way you hoped they would!
Marketing for elopements is SO different from marketing for traditional weddings. From your website to your social media content, there are specific things you need to communicate in order to attract couples that are looking for your all-day elopement photography services.
Marketing that attracts the right couples
Personalized feedback for YOUR business
Your business is unique and you need feedback tailored to your specific business and goals. This is why all those masterclasses and courses have never worked the way you hoped they would!
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A group coaching program for elopement photographers who want to consistently book $4000 all-day adventure elopements with awesome couples in non-traditional locations.
Apply to elopements with a purpose
Which is exactly what you’ll find inside:
Elopements With A Purpose will take you back to the basics of your elopement photography business and make sure your foundation is solid - so you can confidently market your services and attract the right couples that want to elope in your area.
Yes, even if you live somewhere like Washington DC, Virginia, Georgia, North Carolina, or anywhere on the East Coast of the US.
Plus you’ll receive coaching, personalized feedback (on calls, in Slack, and through video reviews), and the support and accountability of the other elopement photographers so you can keep the momentum going and actually get all the work done and implemented.
ELOPEMENTS WITH A PURPOSE
Hi, I'm JUliana
I live in Washington, DC which isn’t an area known for its elopement scene, and not only do I consistently book out my calendar with $5000+ all-day adventure elopements, I do so despite there being cheaper photographers in the area.
It wasn’t always this way for me. I used to be exactly where you are…frustrated, exhausted, and getting nowhere trying to keep up with the latest social media trends, spending hours upon hours editing, and always second-guessing my pricing.
I spent YEARS (and more money I’d like to admit) doing allllllllll the things… upgrading my gear, attending styled shoots, investing in my website and all the online courses I could find….you name it, I tried it.
Why am I the perfect person to teach you how to build your elopement photography business in a non-traditional area?
-Owner of juliana wall photography
Then, my entire world changed when I joined a coaching program similar to this one and got to work with a coach to guide me. It was then I realized that elopements require an entirely different business structure and marketing strategy than traditional weddings. A coach is also able to see holes in your business that you aren’t (because you’re so close to it) and tell you exactly how to fix them.
It wasn’t long before I felt confident enough to offer all-day, $5000+ elopements because I finally knew the value of my services, and my calendar has consistently been booked out ever since.
I’ve taken everything that I learned on my journey as an elopement photographer and put it into Elopements with a Purpose because it’s exactly what I wish I had when I was stuck and feeling frustrated trying to pivot into elopements.
It’s my mission to help as many elopement photographers as possible to fast-forward through the process simply by focusing on the foundations of business and pairing it with a marketing strategy that works.
Elopements with a Purpose would have saved me SO MUCH time, money, energy, and frustration. I can’t wait for it to do the same for you!
Inside Elopements With A Purpose, you’ll find all the strategies and resources you need to start booking $4000 all-day adventure elopements in non-traditional locations…
Even if you only get 2-hour inquiries right now (or don’t get elopement inquiries at all).
“Elopements With A Purpose was an eye-opener for me about East Coast Elopements and possibilities for me and what I can do with my business! After overcoming the fear of investing in this program I feel so confident and secure in my ability to book all-day $4K Elopements with couples who value the experience I provide!
There’s so much helpful information in this program you may not know about that can elevate your client experience! I truly believe in this program and Juliana’s willingness to help others pivot into Elopement and create the businesses of their dreams! While I enjoyed all the lessons, the marketing one that stood out to me the most! Marking to Elopement couples and traditional wedding couples are very different and that’s not necessarily something that I had ever thought about til EWP! I can’t wait to see how my business will expand in the future!
I’m forever grateful to have been part of this amazing program!”
-Staci from SNS Photos
“Elopements With A Purpose was an eye-opener for me about East Coast Elopements and possibilities for me”
What my past students have said about working with me
“If you are even considering taking Elopements with Purpose, just do yourself a favor and do it!
I went into Juliana's program interested in the possibility of intimate weddings/elopements and knew she was doing them successfully in my area. Let me just tell you, I walked away with so much applicable knowledge, a better sense of direction of where I wanted to go, and how to niche down in an area that can feel a little intimidating in the Northern Virginia area.
The class itself was broken down into jam-packed sessions on various topics, she gave so many extra resources in the form of videos, PDFs, and workbook-style pages, and the homework she assigned was easy to accomplish in a week and actually moved the needle. I walked away from each class session with a list of ways to improve my business that I was actually excited about doing.
I've invested in lots of other courses before, but the ability to actually ask questions mid-lesson was such a game-changer. Juliana was also available during the week to review a pricing guide or give an opinion on a question- she is truly invested in the success of her students.
Since taking the program, I've raised my prices, gotten several elopement inquiries, and in general, feel more confident as a business owner. I can’t recommend taking Juliana's Elopements with Purpose enough!”
-Sara Rhianne Photography
“Since taking the program, I've raised my prices, gotten several elopement inquiries, and in general, feel more confident as a business owner.”
“Having Juliana in your corner, supporting and encouraging you through your business and life is life-giving, truly. I was on the fence about joining another mentorship (I have invested into one a year ago and hardly learned anything), but knowing Juliana's heart for small business owners and wanting them to succeed, I decided to trust her and it was THE BEST decision I could have made.
The program is very practical, full of resources like learning Google ads and marketing for your ideal client, and some fun too. Juliana truly wants to see everyone succeed and provides a wealth of knowledge and resources to ensure you are equipped with everything you need for elopements.
Please, do yourself the biggest favor and secure your spot in Elopements with a Purpose.”
-Amanda Richardson Photography
“It was THE BEST decision I could have made.”
“I was on the fence of what I wanted my niche to be as a photographer. I knew I loved being with couples & having that 1 on 1 time & the thought of being a photographer for a HUGE wedding scared me & didn't seem like something I wanted to do. Then I saw Elopements With a Purpose & decided to see what it was all about.
I am so glad I took the plunge because it has opened my eyes to so many possibilities on travel, flexibility, small & intimate ceremonies (which I loved to begin with) but still being in the wedding niche without all the large wedding drama. Juliana provided SO much information, tools & a safe space to talk about everything & anything to do with elopements. I literally cannot recommend this course enough!
I'm still currently using all the tools, tips & tricks for my elopement inquires that come in & they've been so helpful! I'm actually in the process right now of booking an Elopement in France & I wouldn't feel as confident now if I hadn't taken the course!! Do the course, you won't regret it!”
- Katie Taylor of KT Preseton Photography
“I'm actually in the process of booking an Elopement in france”
When you join Elopements With A Purpose, here’s what you’ll get access to:
✅ 8 weeks of live weekly lessons with Q&A and coaching – I teach each lesson live so you can ask questions and receive feedback while the information is still fresh in your mind!
✅ 3 months of daily coaching support (Mon - Fri) via Slack – I’ll be in Slack daily from Monday to Friday answering your questions, giving feedback on your homework, coaching you through any obstacles that arise, and checking in to help keep you accountable.
✅ Questionnaires, guides, templates, scripts, checklists… – and about a half a dozen other resources to help make implementing the program information so easy.
✅ Comprehensive, personalized website and social media audit – a line-by-line website review with suggestions to make each page as strong as possible (so you get inquiries!), and a full Instagram and TikTok review to make sure you're sharing content that will actually connect with eloping couples.
✅ A community of like minded, non-traditionally-located elopement photographers – you’ll be surrounded with a group of elopement photographers all working toward the same goal! You’ll be encouraged to share your wins and cheer each other on along this journey.
✅ 3 exclusive BONUSES - I’ve added 3 amazing resources that will help you implement the program materials faster and easier than you ever thought possible!
Week by week, here’s what I’ll be showing you:
Mindset & Limiting Beliefs
As a badass entrepreneur, your mindset is everything! When you cultivate a positive and abundant mindset, you’re able to change your reality and overcome limiting beliefs about yourself and your business which is so important for your long-term success.
This week, we’ll:
✅ Leave impostor syndrome in the dust because it’s not serving you, it’s actually holding you back
✅ Train your mindset with daily affirmations
✅ Let go of perfectionism so you can keep making progress towards your goals (done is better than perfect!)
What I show you in our first week together will have a ripple effect through your entire life, not just your business, and I can’t freaking wait for it.
We’ll meet live every week for 8 weeks to lay the foundation of your elopement photography business piece by piece.
WEEK 1
Goal Setting & Identifying Your Ideal Clients
In week two, we’ll go back to the basics of writing down your high-level goals and values in life so you can build a business that supports your dream lifestyle. You need to be really clear on what YOUR personal goals are so you’re chasing a dream that you actually want, and not a dream someone else set for you.
Together, we’ll:
✅ Set biiiiiig goals (that you’ll not only reach but surpass!)
✅ Reverse-engineer an action plan so you know exactly what steps you need to take to achieve them
✅ Identify which business metrics you need to track to know how you’re progressing on your goals moving forward
Now that you know what your goals are, we’re going to identify what types of elopements you want to book and the types of clients you want to work with! You’ll use my Target Audience Worksheet to get crystal clear on the types of elopements and couples that make you excited because then that excitement will come through on your website, social media, and all other marketing you do (which will attract couples to you!)
WEEK 2
How To Price Elopements
In order to be profitable in your business, you need to know your numbers. In week 3, I’ll show you how to run your numbers and take a deep dive into your cost of doing business so you have a solid understanding of your business’s finances.
I’ll cover:
✅ How to calculate your base costs and what you need to charge so you make a profit on every single booking
✅ How to continually raise your prices over time
✅ Pricing psychology and how to present your packages to potential clients so they consistently choose your all-day, $4000+ package
✅ Crafting the perfect pricing page for your website that showcases your worth and gets couples PUMPED to work with you
THIS IS THE WEEK where you learn 90% of what is responsible for booking those all-day, $4000+ elopements, and is honestly worth the cost of the program itself.
WEEK 3
A Website that Converts
Your website is the backbone of your business, your most valuable asset, and the ultimate tool for converting leads into inquiries in your inbox. It’s time to take it to the next level! After we’ve identified the kind of clients you want to attract, you need to make sure your website is speaking directly to them and that your site has a clear client journey that always leads the right people to contact you.
I’ll show you how to:
✅ Infuse your unique personality into your business so couples show up to your initial call already feeling like they know YOU
✅ Create a personal brand that helps you stand out from the crowd
✅ Make sure your website not only reflects your brand’s identity but also captivates your target audience, leading them straight into your inbox
Resources included in week 4:
✅ My website checklist: a comprehensive, page-by-page breakdown of the main pages you should have on your website and what should be on those pages
✅ My inquiry form: so you know exactly what questions to ask potential couples and get the information you need to make that initial call a success
Your website is about to get a huge facelift, and it’s finally going to attract your dream couples!
WEEK 4
Elopement Marketing 101
In our fifth week together, we take your personal brand and bring it to life in your marketing strategy! We want potential clients to fall head over heels in love with you as they come across your content on social media and Google. That means we need to create valuable, educational, and inspirational content that helps your clients with problems they’re already facing when planning their elopements and this builds trust, positioning you as an expert.
I’ll show you:
✅ How to create valuable, educational, and inspirational content specifically for ELOPING couples (because it’s way different than what you create for traditional weddings)
✅ How to plan out your content every month so that you can consistently share valuable content that will lead to inquiries
Resources you receive in week 5:
✅ My SEO Strategy Guide: THIS is how you become an expert in your non-traditional location! And once you’ve mastered your location, you can use this rinse-and-repeat system to target any other location you dream of working in.
✅ My Blog Post Checklist: A full breakdown of the essential parts of a blog post so you know your blog post is optimized for Google before you even hit publish. If blogging has ever felt daunting, you’ll absolutely LOVE this checklist.
The gold nuggets I share with you in week 5 are going to make lightbulb after lightbulb go off in your head, and you’ll walk away understanding exactly why your marketing efforts haven’t been working to attract elopements. Thankfully, now… it will!
WEEK 5
The 5-Star Client Experience
If you want to charge premium prices and get consistent 5-star reviews, you need a 5-star client experience and that’s exactly what we create in week 6. This week is all about making your clients feel like royalty. They want to feel heard, understood, and taken care of by an expert, and they’re willing to pay top dollar for it!
This week, we’ll:
✅ Revamp your workflows to ensure that your clients receive the 5-star treatment they deserve
✅ Craft email templates to fit your workflows and the level of support you want to provide your clients
✅ Automate as many pieces as we possibly can so your clients feel completely supported and you save hours every single week by not doing everything manually
✅ Customize my Sales Call Script so that it works for you, but still makes your clients feel heard, understood and taken care of at every step of the call
Resources included in week 6:
✅ Sales Call Script: know what to say, and when, so your clients get off the call ready to sign your contract.
✅ Client Workflow Checklist: every step and every single email you need to send from inquiry to asking for a review to help you easily streamline your client workflow and and make sure that every couple receives the same 5-star experience from you!
✅ Inquiry Email Sequence Breakdown: exactly why you should focus on nailing this specific part of your client experience, and when to send each email.
This module is going to set your clients up for the BEST experience with you, and set you apart from any other elopement photographer which will really start to show when the 5-star reviews start rolling in on Google!
WEEK 6
Helping Couples Plan & The Artistry of Photographing Elopements
So…. you signed your dream couple for an all-day adventure elopement!! Now what? Great question.
This week, I’ll show you exactly how to:
✅ Plan their day from beginning to end, filled with the things that are important to them without making it feel rushed
✅ Location scout to find the best adventure spots with the dreamiest backdrops (both virtually and in person)
✅ Create epic elopement timelines that make your couples so pumped for their day
✅ Build strong relationships with vendors so you can confidently recommend them to your clients to enhance their day
✅ Use the elements of storytelling, composition, and narrative perspectives to enhance your photography technical skills and elevate your final galleries
Resources you receive in week 7:
✅ Elopement Planning Questionnaire:
✅ Timeline Creation Guide:
There’s so much preparation and work involved in planning your couples all-day adventure, and after our time together in week 7, you’ll feel completely confident in your ability to craft the day that they’re dreaming of.
WEEK 7
Google Ads & Achieving Long-Term Success
This is when everything starts coming together! In our last live week together, after we’ve built up the foundations of your elopement photography business, we’ll go over all things Google Ads.
I’ll show you:
✅ Everything you need to know about Google Ads
✅ When to start using them in your business so you don’t get started too early and waste money, or too late and miss out on major opportunities.
✅ How to set them up so they’re done correctly
We’ll also come up with a long-term strategy that will help you maintain your momentum and set you up for success long-term.
WEEK 8
Ongoing Slack Support
Our time together doesn’t stop after the live lessons are complete! For 4 full weeks after we wrap, you’ll continue to receive answers to your questions and personalized feedback on your materials as you start to see how things are working for your business.
Want to share what happened on your latest sales call, or talk about an extra email you want to add to your workflow now that it’s in action? You can bring all of these things, and more, to Slack and I’ll support you.
WEEKS 9-12
You’ll also get access to these incredible bonuses
🔥Business Numbers Tracking Spreadsheet
So much of your success in business simply comes down to numbers. This numbers tracking spreadsheet allows you to input your monthly website visitors, inquiries, calls, and bookings - and it will allow you to see where you’re losing people and reverse-engineer a plan to fix it! This is an especially great resource if you’re “not a numbers person” because it does all the calculations for you.
🔥Section-By-Section Pricing Page Breakdown
Your pricing page is the most visited page on your website, so I’ll help make sure that you’re saying exactly what you need to say (and when you need to say it) so that you convert as many visitors into inquiries as possible.
🔥Over-The-Shoulder Tutorial: SEO Keyword Research
Simply press play and you’ll see me do keyword research for a blogpost in real-time. Watch as I go to different websites, put in the keywords and find out how they rank, see what might work better, and then check it against multiple websites for everything from headers to alt-text and more!
🔥Comprehensive, Personalized Website & Social Media Audit
I give you a line-by-line website review with suggestions to make each page as strong as possible so your website is set up to collect as many inquiries as possible. You also get a full Instagram and TikTok review to make sure you're sharing content that will actually connect with eloping couples and help you feel super confident about your social media presence moving forward.
These resources don’t just add more to your plate, in fact they help take the load off! These resources will help you implement the program materials faster and easier than you ever thought possible.
If this feels like the right next step for you in your business, join the waitlist as soon as possible so I can answer any of your questions and help you decide whether or not it is the right decision for you - otherwise, spots will fill and the decision will be made for you.
There are only 6 spots available in Elopements With A Purpose.
IN FULL TRANSPARENCY:
✅ 3 months of daily coaching support (Mon - Fri) via Slack
✅ Questionnaires, guides, templates, scripts, checklists
✅ Comprehensive, personalized website and social media audit
✅ A community of like minded, non-traditionally-located elopement photographers
✅ 3 exclusive BONUSES
Join the waitlist for Elopements With A Purpose today!!
Your business foundations aren’t going to fix themselves.
I know what it feels like to not want to go back and do things “over again”, I really get it! But…
If everything in your business was built for weddings, it’s just not going to work to attract adventure elopements and especially not ones in your non-traditional location.
Do you want 2025 to be the year that you can confidently say NO to big weddings? Then it’s time to apply for your spot in Elopements With A Purpose so you can set a solid business foundation, learn how to market your services properly to attract eloping couples, and receive personalized feedback for YOUR business!
Everything you need to achieve success as an adventure elopement photographer is on the other side of this waitlist sign up button…
Have any other questions? Feel free to email me at hello@julianawall.com or DM on Instagram.
- When do we start and how long is the program?
- What happens after I sign up?
- What if I don’t get everything done in the 12 weeks?
- I’ve never photographed an elopement. Can I still join?
- Do you offer payment plans?
- What if I miss a week?
FAQ's
I’ve never photographed an elopement. Can I still join?
No worries! Elopements with a Purpose will help you build the foundations you need to book all-day elopements. We’ll set up your business for success in elopements and you’ll even learn how to curate an elopement portfolio and implement proven marketing strategies that will get you booked in both amazing local and destination locations.
What if I don’t get everything done in the 12 weeks?
Everyone’s journey is different, I do want to emphasize that. It’s not a race or a competition for who can do the most, the quickest. However, this program is designed to get you fast-tracked to the road to success, and you will continue working on your business well after this program. I’ll walk you through the most important steps and will provide you with all of the tools, knowledge, and resources to continue the momentum after the program.
What happens after I sign up?
As soon as you enroll in Elopements with a Purpose, you’ll immediately receive a confirmation email from me along with access to the online portal where all of the recordings and program materials will live such as the workbooks, worksheets, and templates. I’ll also include the Zoom link and time for the first meeting.
When do we start and how long is the program?
Enrollment opens Oct 21, 2024. We will have meetings live on Zoom beginning the first week of November and we will have special schedule due to the holidays with a few breaks extending into early Jan 2025. We'll figure out the best days of the week & times with the final group for the live coaching calls.
